I'm sure we've all seen it by now but here is the VW Tiguan School Run advert:
'The Big Arrival', produced by London creative communications agency adam&eveDDB, features a typical drive-to-school trip - perhaps the quintessentially humdrum everyday drive. But in the new advert the trip receives a major injection of excitement courtesy of the new second generation Tiguan.
Running under the strapline: 'The new Tiguan. Cool. Calm. Connected.' the campaign breaks on Saturday 21 May across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover in London.
The new Tiguan campaign - available to view online at http://www.volkswagen.co.uk/new/tiguan-nf/explore from Saturday - follows in the footsteps of engaging Volkswagen adverts of the past: from 1987's Mk II Golf advert 'Changes' to the human emotion of the 'Polo dad' advert released in 2012.
The song is from Dead Prez; 'Hip Hop'
'The Big Arrival', produced by London creative communications agency adam&eveDDB, features a typical drive-to-school trip - perhaps the quintessentially humdrum everyday drive. But in the new advert the trip receives a major injection of excitement courtesy of the new second generation Tiguan.
Running under the strapline: 'The new Tiguan. Cool. Calm. Connected.' the campaign breaks on Saturday 21 May across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover in London.
The new Tiguan campaign - available to view online at http://www.volkswagen.co.uk/new/tiguan-nf/explore from Saturday - follows in the footsteps of engaging Volkswagen adverts of the past: from 1987's Mk II Golf advert 'Changes' to the human emotion of the 'Polo dad' advert released in 2012.
The song is from Dead Prez; 'Hip Hop'
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